M.Sudheer Kumar,Varikunta Obulesu,




FMCG,India,Rural market,Consumers,Global firms,


FMCG have attracted Indian villagers. When the urban demands for the FMCG goods are getting saturated, the FMCG companies looks at this development as an opportunity. The untapped rural market is fast becoming a major attraction to many domestic and foreign organizations.  But they lack in getting required support from the concerned Government Departments, Banks and other financial institutions and corporates, which is handicap in becoming more competitive in the national and international markets. The rural market, thus are the growth engines of Indian economy, a number of international brands are entering in to India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market. Even some of the most successful brands in today’s time had committed several blunders or mistake while initially entering into Indian market.


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