Gadda Vijay Kumar,




Advertisements,Social Media,


The marketing is a process of exchanging products with suitable information. The information about the exchangeable products carried through advertising and this information passes to the potential customers. In the competitive world, effective advertising is important to capture and retain the consumers. Grabbing the attention of existing or potential customers is essential, to positively influence the sales. After all, attention is the first principle of the AIDA theory in advertising. The theory calls for advertisements to catch the attention of the audience, create interest in the offerings, generate desire for the product / service and trigger action for buying the products. Advertising is a means of communicating information of comparing and selecting the available products to the consumers. It stimulates the availability of goods and services is higher, Stabilization in price of products which leads to upsurge in the production system and generates employment.


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